![]() ![]() ![]() That makes her the second wealthiest female entertainer on the planet after Oprah Winfrey, who is sitting on a fortune estimated at $2.7bn. Her stake in in the company, combined with a 30% stake in the lingerie line Savage X Fenty and money generated during her 16-year career as a recording artist, take Rihanna’s fortune to $1.7bn, according to Forbes. Forbes magazine estimates that the company is now worth “a conservative $2.8bn”. In its first year, Fenty Beauty achieved sales of $550m, far more than other celebrity-endorsed makeup ranges. ![]() Rihanna, 33, launched the beauty brand, of which she owns 50%, with the French luxury conglomerate LVMH in 2017. ![]() The brand boasted foundation in 40 different shades when it first launched to “make skin look like skin” and has since expanded to 50. The singer, who has described makeup as her “weapon of choice for self-expression” while growing up, said she was driven to create her own range because established brands did not provide a full choice of products for all varieties of skin types and tones. Rihanna – real name Robyn Fenty – launched Fenty Beauty in 2017 with a dream to create a cosmetics company that made “women everywhere included”. However, most of her fortune, estimated on Wednesday by Forbes magazine to be $1.7bn (£1.2bn), does not come from chart-topping singles, but from the success of her cosmetics empire. In a documentary titled The Spectrum, Atis explained that in order to create deeper shades “you don’t necessarily go blacker, you go deeper in colour.Rihanna, the singer of hits such as Umbrella and We Found Love, is officially a billionaire and the world’s richest female musician. In 2012, L’Oreal committed to that reformulation process, and African-American cosmetic scientist Balanda Atis created a breakthrough formulation that would become a game-changer for how foundations were created for people of colour.Ītis used ultramarine blue to create darker foundation shades now worn by Lancome ambassador Lupita Nyong’o. So then the formula has to be reformulated and then that adds costs.” Maybe under certain conditions the original formula used for past products won’t work. “Then there’s the matter of how easy or how complicated it is to include in the formula. READ MORE: How to take care of Black hair, from heat damage to breakage “There’s the cost of the chemical itself,” says Knezevic. “When used in different ratios they can achieve a huge range of shades,” said the Toronto-based cosmetic scientist.īut sometimes in order for a brand to create a quality product for darker skin tones reformulation is required, and that’s where things get complicated. Gbeleyi found 80 per cent of women faced challenges in finding a foundation that matched their skin tone, Glamour Magazine reported. In an informal survey in 2018, Toronto-based Makeup for Melanin Girls founder Tomi Gbeleyi polled 5,500 women about the beauty industry. The beauty industry itself has often come under attack for not being inclusive of its diverse customer base. READ MORE: From acne to dark spots, the most important skincare steps for Black skinįor many people of colour, struggling to find makeup that matches their skin tone is a familiar experience. “I couldn’t find anything that worked for me,” the 25-year-old Toronto resident told Global News. Even worse, it didn’t blend easily into her skin tone. Melissa Vincent was 12 years old when she tried on makeup for the first time.īut when she smoothed foundation on her face, it was cakey and heavy, she said.
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